“How do we get more students who live in the urban centres of New Zealand interested in, studying, and then seeing job opportunities in the rural sector?” – ASB Rural General Manager, Mark Heer.

It’s long been a challenge for New Zealand’s rural sector to connect with Auckland and the other city centres. But Mount Albert Grammar, with the help of ASB, is inspiring young urban Kiwis to get excited about rural opportunities, with 160 students studying agriculture on the school’s central city farm.