ASB Blog

INFOGRAPHIC: Online stores lead Christmas spending in 2013


ASB customers are busy over the holiday season. Buying gifts for loved ones, travelling to visit family and hosting dinner parties for friends are commonplace in the lead up to Christmas. We've mined our data from December 2013 to uncover some interesting trends and patterns.

Once again a large percentage of ASB customers' most popular shopping destinations were online stores. 7 out of 10 of the most popular shops were online, compared to 5 out of 10 last year. In terms of popular store types digital stores were hugely popular, with music downloads and mobile phone top up services among other online stores making up the bulk of the list.

Read on for more interesting trends from Christmas 2013.


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1 comment
Very nice graphic!
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