Dear ASB, who is Brian Blessed?
You might have noticed that we've introduced a new character in our latest advertising campaign, and naturally some of you have asked us questions about him on social media. We thought we would share some of the answers here, plus a few other videos that you might enjoy.
We wanted a character who observes our Kiwi humbleness, who was not part of our culture, and yet could inspire us to share and celebrate our successes, whether great or small. Brian’s huge personality and character fitted this perfectly, as well as providing an outsider’s perspective on our Kiwi way of life.
As part of our new campaign, we are hoping to encourage New Zealanders to make 2013 the year of standing proud and being loud about success, because the act of celebration reminds us how far we've come and inspires us to go further. As Kiwis are known to be humble lot we chose Brian’s larger than life character to encourage us all to celebrate the little and the big wins more often and with pride!
We bade goodbye to Goldstein in 2010 as ASB moved into a new era, however we know many of you were very fond of him and he will live on forever on YouTube (somewhere).
Brian continues our legacy of creating great characters, and we hope you enjoy watching him as much as we have enjoyed bringing him to you.